they didn't win any championship
WSU is getting better run in the press and better recruiting results following the NIT championship than they got following the S16 run in 2006.
UNI knocked off the #1 team in the nation and made it to the S16. Then UNI dropped back into obscurity. WSU made it to a S16 and within 5 years won the "other" tournament, which got WSU back into some national attention.
I know no one cares about the NIT. Evidently that's only true if you don't win the thing. Win the thing and you're in all the pre-season predictions as a national contender. I refused to get the "NIT Champ" shirt because I thought that was almost embarrassing.
I don't know for sure what it is, but the national media and recruits seem to be in love with the Shox this year. The recruiting results are better than after about any MVC team's S16 run. Evidently recruits watch the "Not Invited Tournament". Gee, imagine that. HS and JuCo players watch post-season college basketball and want to play for teams they see winning games in the post-season.
Winning 5 in a row (especially as an underdog) in the NIT seems to be better than winning 2 (S16) in the NCAA's.