TylerDurden wrote:Rambler63 wrote:According to Nielsen,
the Chicago media market is third largest in the US with 7,910,200 people over the age of 12. The second largest media market in the current MVC is Des Moines, at 73rd in the country, with 682,600 people 12 years or older. That's 1/12 as many people as Chicago. Wichita, at 101st in the country with 499,700 people over the age of 12, is third. So Chicago is almost 16x the size of the third largest market in the league. The Chicago media market has MORE THAN DOUBLE the number of people of the other 9 MVC metro areas COMBINED.
When it comes to eyeballs (not to mention average expendable income-- where the Chicago area exceeds every other market in the current MVC by 20% or more), adding a team in the Chicago area suddenly makes the MVC a TV-worthy league.
I think it's already apparent that between the ESPN networks and ComcastSportsNet out of Chicago, the MVC is getting a lot more coverage. So what's the big, misplaced fuss about schools having to draw 6000+?
UCLA's Pauly Pavilion seated a maximum of 9200 people before its recent renovation. St. Joseph University's gym seats 4200. Loyola just recently played Tulane, whose gym seats 3600 and is rarely filled. Attendance is important, but it is not the ultimate key to success.
Other than the Neilsen numbers, this is complete nonsense.
The MVC had the TV deals you mentioned in place long before Loyola was even considered for membership. So, no, it's not getting a lot more coverage all of a sudden because of Loyola. I do believe in the future that market will pay dividends because the MVC has a nice TV base to work from, but that remains to be seen, doesn't it?
It's not like the Horizon League had a TV deal at all, outside of covering it's league championship game... and they are in huge markets.
You're absolutely correct about the size of the media market and how it dwarfs the other MVC media markets. But let's be clear: Chicago is a pro market and Loyola isn't currently getting an amount of coverage in local newspapers or TV to make anyone jump for joy. Will those entities cover MVC games? Will they make the front page?
As for the attendance, people care about basketball in this league and when they see a school lacking that same commitment, they get riled up. Loyola, in most folks eyes, isn't anywhere close.
I understand it's still early and this is a new level for Loyola's basketball, but people are impatient. I think Loyola can be a great long-term addition...but they have a lot of work to do. Don't kid yourself. If Loyola remains at the level they are, it wasn't a good addition. At its current level, it's a non-factor in Chicago media and the MVC.
I may agree with your entire premise, but I have to critique your statement in bold. The Horizon League has had a pretty good National TV deal the past couple of year (thanks to Butler). This year the Horizon advertises 32 total games on the ESPN networks (includes ESPN3), while the MVC advertises 28 total games. The MVC does have a championship on CBS, while the Horizon championship is on ESPN... but the HL semi finals are televised on ESPN2, while the MVC semi final games aren't televised at all. The MVC does have a regional affiliation with Fox Sports, and the HL does not have any such deal outside of local cable coverage in individual team cities.
This year Loyola has 0 National TV games outside of the ESPN3 streaming whereas last year they at least had 1 ESPNU game. The TV scheduling was done in September of this year, so they could have distributed some Loyola games to the various ESPN networks. If Loyola was driving a big TV market, they would have been featured more often during their Horizon League tenure and would currently be featured more often with the MVC. Loyola (and UIC) were featured on ESPN2/ESPNU a fraction of the time compared to competitive teams like Valpo, Cleveland St, Wright State and Detroit. I simply can't see Loyola getting high profile contract games over the rest of the league simply because of their market. If Loyola contends for the MVC in a couple years, then yes, the large TV market
may pay off... but they simply aren't competitive enough now to warrant the ESPN package games over the other MVC schools. Not sure how the MVC is going to profit from the Chicago market moreso than the Horizon League did (which admittedly is a less competitive league). Even if Loyola becomes the top-dog in the MVC (and that's a big IF), they could still be lost in the Chicago market which features Depaul, Northwestern, and UIC as college teams with a strong following of U of I... not to mention the amount of professional sports teams and minor league teams in the Chicago area and any other D1 program that Chicago area alums attended. Loyola won an NCAA championship in the 60's and made the sweet 16 in the mid 80's and are now virtually unnoticed in Chicago. It's a tough market to gain attention.
The TV deals will change in the future, of course, now that Butler has left and there hasn't been a team that has made it to back-to-back NCAA championship game appearances. Not sure about the impact of Creighton leaving on any future MVC deals.