The American Athletic Conference’s schools are considering a long-term commitment that will keep the AAC intact and make its media package more attractive.
The conference is asking schools to sign a grant-of-rights agreement that theoretically would lock them into the conference for the duration of the next media rights deal.
The AAC’s current seven-year, $126 million package with ESPN expires in 2020. A new deal could be three to four times higher, but only if the top AAC schools commit to stay in the conference, sources said.
By committing to stay in the AAC, those schools sacrifice the opportunity to jump to a more lucrative arrangement if a power five league like the Big 12 decides to expand. In return, those schools will get a bigger share of the conference’s revenue from its next media deal. The schools also get the stability that comes with a long-term commitment.
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