If the presidents' plan is to go after metro areas to somehow help recruitment, I think that is more than little misguided. The NEC is an example.
The key is to be on TV more. That is how you raise your profile. Belmont has very little buy in from the greater Nashville area. Even their students aren't gung ho about their basketball. But they are a good program. They win games. People who want to watch college basketball will want to see them play against the rest of the MVC. They will tune in across the country. Fans, punters, and sports fanatics alike will want to see them play in packed gyms (not theirs obvs) in the winter. They will be must see. Their games will be shown on national TV and people will tune in.
Matt Brown had a fantastic article on this. its a recommended read.
https://www.extrapointsmb.com/mid-major ... streaming/The ratings of being on national TV via ESPN (flagship, 2, or U) CBS sports or CBS are measured in the hundreds of thousands to the millions. That is where you raise your profile. That is where you build a national brand. And you only get there by being good, playing good competition, and doing that night in and night out in conference.
Im a Racer homer, that much should be plain, but this should be the plan of every basketball school. Play against good competition, try to get on national TV, and build the profile of the school and the program. That leads to enrollment increases and better financial situations for all. The OVC never understood that- there were programs who thought that being the best in second tier football would do it (it doesn't), or that just showing up is enough (it isn't). That is why Murray wants the MVC. Not because its our only option (I have it on very good authority that others have offered), but because its the BEST option for all involved. Just like Belmont.
I still think this is going to happen, BTW.