Bragging it up against the losers is pretty close to mean/hateful. I always try (but often fail) to be gracious in defeat and victory. I find I was much better at this when I was the one competing at a high level athletically than I am as a fan. Certainly, as a fan, the success and failure of my team impacts my mood. I like to win and I like to talk about winning with other fans. I enjoy good natured and clever smack talk. I don't enjoy rubbing it in after a beat down by my team.
Nice job WUFan - I would like to (and do) think in real life that there are a lot more Shocker fans with a similar shared viewpoint as yours than those on here that do not share your views on being a fan. It is called Sportsmanship. Win with pride and dignity and lose the same way.