by uniftw » January 12th, 2012, 8:19 pm
Unless you live in Cedar Falls, or the surrounding area, you really won't understand the attendance issue at UNI. The reasons that have been laid out are 100% accurate. However, to outsiders they look like nothing more than excuses....I get it.....I would have thought the same thing until I ended up at UNI, went to school there and graduated, and have held season tickets since I graduated.
I hate all of the D2 school in a D3 town bullshit that was thrown around on Valleytalk and what not....but to an extent the D3 town isn't that far off....at least in terms of support from the community.
UNI has a great athletic department, and does more with less than anyone. However, there is zero support in the state of Iowa, though it is changing some over the last decade (slowly). UNI was D2 until 1981, and wasn't in a conference worth a damn until 1992, and had little success anywhere but football (FCS) until the turn of the century. That means UNI got no love from any media outlets of any kind. In the state of Iowa where the University of Iowa is king by a long long long long long ways even Iowa State struggled for footing and they are in the B12 with a good amount of media coverage. No coverage anywhere but the Cedar Falls news station and paper meant no exposure anywhere in the state.....meaning more and more and more generations of people grew up Hawk fans. This is the first generation of Iowan's that will have any sort of exposure to what UNI is...other than "that directional school in Cedar Falls". Iowa isn't a young state, and none of the Iowa fans that grew up with almost no UNI coverage are going to switch to UNI. The UNI fan base is one of 2 things, more or less....old people who are alumni or younger couples who are alumni with young kids. The segment of our fan base between 33ish-55ish is smaller than our fan base under 33 due to the reasons mentioned above. However, thankfully due to the success the football team has continued to have, the mens basketball team has had, the womens basketball team has had, the track teams, and volleyball teams UNI is finally starting to get some coverage outside of Cedar Falls....but it still lacks hardcore.
For UNI to get a mention on the newsstations out of Cedar Rapids it is behind all Iowa and Iowa State sports talk, and some high school sports crap....same thing on the newspaper front. In Des Moines the Register has picked up their coverage some so that helps. UNI is no longer burried on page 4 or 5 of the sports section in the Waterloo-Cedar Falls newspaper anymore either.
If UNI continues to have the success that they have had the last 5-10 years you can expect to see the attendance for basketball continue to rise...it wasn't that long ago that the only time UNI drew more than 1-2k for a game was when Iowa or Iowa State was in town.
I'm not making excuses, because I'm as pissed about UNI's lack of support as anyone. However, UNI is facing a battle that is tough to win in the state of Iowa. WSU faces in in Kansas with those two schools - but WSU has a long tradition of being D1 and good at sports that draw dating back decades. That helps them dramatically. The fact is that UNI exists to very few outside of the Cedar Valley and almost no one west of i-35. That needs to change, and I hope it starts to change. There are a ton of things that could/should be done to help that, and I've e-mailed Mr. Dannon, the marketing department, etc... many ideas (good and bad) just so they have to think about them...even if it is only long enough for them to finish the email and delete it.
The younger generations in Eastern Iowa are starting to turn to UNI at a higher rate, hopefully that trend continues