ST. LOUIS (AP) -- ESPN has reversed course and will now allow a Catholic charity to air a television ad heralding the birth of Christ during a college basketball game this weekend, officials said.
The Cardinal Glennon Children's Foundation in St. Louis produced a 30-second spot asking viewers to write holiday messages to sick children. The ad seeks to "help us reveal God's healing presence this Christmas" and notes that the SSM Cardinal Glennon Children's Center "celebrate(s) the birth of Jesus and the season of giving."
The ad is scheduled to run Saturday on ESPNU during a basketball game between Virginia Commonwealth and Northern Iowa. The Missouri Valley Conference, which works with the charity, donated the air time.
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