New OTA TV deal: MVC and Gray Media

by **MissouriValleyUnite** » September 12th, 2024, 9:41 am

Here's a blindside. Ditching RSNs for regional OTA.

https://mvc-sports.com/news/2024/9/12/m ... ement.aspx

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by **Kyle_Saluki_17** » September 12th, 2024, 9:54 am

MissouriValleyUnite wrote:Here's a blindside. Ditching RSNs for regional OTA.

https://mvc-sports.com/news/2024/9/12/m ... ement.aspx

This is an interesting development. Just looked it up. Looks like it’ll be local channel 12 for people around Southern Illinois/Murray State territory.

by **MissouriValleyUnite** » September 12th, 2024, 10:05 am

With cable effectively dying, switching to OTA will probably reach more Valley fans. We lose some of the out-of-footprint states of the RSNs, but OTA will penetrate more MVC fans who've cut cable in recent years. (Today, only 40% of households still have cable, and that number's declining.)

by **ReZyNeZy** » September 12th, 2024, 10:08 am

This is an excellent move to boost the ratings over the A10. One hiccup I see is with teams located within the same broadcast market. For instance. Who gets the card between UIC and Valpo.

by **Kyle_Saluki_17** » September 12th, 2024, 10:12 am

I would assume we get a lot better tv ratings with this change. I think this will be great for our conference.

by **Adunk33** » September 12th, 2024, 11:03 am

Interesting that there is no Bloomington-Normal affiliate.

by **ReZyNeZy** » September 12th, 2024, 11:33 am

Adunk33 wrote:Interesting that there is no Bloomington-Normal affiliate.

I assume they are sharing the Peoria market with Bradley.

by **IllinoisState** » September 12th, 2024, 12:03 pm

ReZyNeZy wrote:
Adunk33 wrote:Interesting that there is no Bloomington-Normal affiliate.

I assume they are sharing the Peoria market with Bradley.

It's going by county so the bottom right of the Peoria DMA is McLean County where ISU is so you're right.

by **Mikovio** » September 12th, 2024, 1:19 pm

Peoria and Bloomington-Normal are in the same media market and covered by WHOI.

by **MissouriValleyUnite** » September 12th, 2024, 4:10 pm

IllinoisState wrote:
ReZyNeZy wrote:I assume they are sharing the Peoria market with Bradley.

It's going by county so the bottom right of the Peoria DMA is McLean County where ISU is so you're right.

Yep, those are media markets (DMAs) on the map. Peoria and Blo-No are in the same DMA:
https://krgspec.com/MarketSearch.aspx?DMAID=137