by DoubleJayAlum » April 17th, 2013, 9:03 am
I researched this issue last summer when ValleyChamp lectured me about how great the MVC's TV deal was. That post is probably still around somewhere.
As stated above, the MVC essentially buys the time from ESPN. The contract was recently renewed (about two years ago or so) and required the entire conference to participate in bracketbusters for the term of the contract. I don't know what impact the cancellation of bracketbusters has on the number of covered TV games (i.e., did those games count toward the quota or were those on top of the quota?). It was my understanding that ESPN paid the production costs and supplied the air time for bracketbusters games at no cost to the participants.
My understanding is that the conference also buys the time for MVC TV broadcasts (the games on FSN/Comcast) too. The difference is that there are more opportunities for MVC selected commercials during those broadcasts, which is why you see the same Casey's, Ralston-Purina and Hammonds hotels commercials over and over and over again if you watch these games. As a result, there may be a slight profit margin on these games, but I think they are essentially a break even proposition as well.
Almost all of the money distributed by the conference comes from NCAA tourney credits and MVC tourney ticket sales, with a slight amount no doubt attributable to "corporate sponsorships". Incidentally, I has heard that one of the biggest corporate sponsors in past years, State Farm, dropped its corporate sponsorship of the MVC.
This issue really frustrated me last summer when both the A10 and CAA signed TV deals of their own with CBS College Sports and/or NBC's cable station because those deals both paid the conference for content, instead of charging them for the air time. I remember reading that the A10 distributed about 200-300K in TV money alone to its members this year. NCAA tourney credit money comes on top of that figure, which is why it is pretty unlikely that the MVC will ever poach teams from the A10.