Tv contracts come from fan interest which is driven by wins and tournament appearances.
The point is that the current funding model is controlled by the big conferences, and while fewer buy games won’t hurt the MVC and it’s members directly, fewer total OOC games will as mid level and weak teams whose coaches are on hot seats will play each other rather than lose to an MVC team.
In the end, since you stipulated that they don’t care about MvC members, just because this round of decisions doesn’t directly harm the MvC, while they are in control, there is no doubt in my mind that future rounds of decisions made by the Big Tens of the world will in any way intentionally help the MVC. In fact the only conference that can help the MVC is the MVC.