by Purple35 » February 16th, 2021, 5:36 pm
As a basketball fan who lives 4 blocks from the VU campus, I'd say this isn't something that's a terribly important issue. But if you intend to market to a new audience of fans and businesses, you have to stay relevant. People who are yabbering on about 'cancel culture' and other social media buzzwords need to get a grip.
Valpo is like a lot of private schools that are sensitive to resources that aren't "from the church" like it was 60 years ago. You need to sell pizzas and shirts and billboards. Enrollment is down, money is tough to find. You remarket, rebrand ... and tell the fans it's about a sensitive issue. That makes everyone understand that you are being topical, not just greedy for the bucks.
The Crusader mascot is a dreadfully boring nothing in the middle of the floor in a world where masots are supposed to dance and trampoline-dunk and interact with the fans. This thing does none of that.
Get past the 'PC" of this. "Crusader" has been out of date for 40 years and in a D-1 world, you can't be out of date. Every school rebrands. Some of them do it better than others.
Go Eutectics!