REPORT: Murray to the Valley?

[TBS_20]

I could see Harvard wanting to jump ship from the Ivy, the way they have been emphasizing athletics in recent years.

No way any ivy league team leaves the ivy league.

[E-Villan]

It may be a large area but people determine market size, not cows. Your market being adjacent to other bigger markets isn't much relevant. I support Murray State's invitation because on the whole the positives outweigh the negatives but let's be honest about Paducah.

You mean like how Valpo is adjacent to Gary, Indiana? Valparaiso is hardly anything special either. I've been to Paducah and it's around the same size as Peoria.

Paducah is nowhere near the size as Peoria. Peoria is similar in size to Evansville and Springfield.

I am a big supporter of Murray in the MVC. With that said, you can't deny market concerns. I used to buy television advertising for company branches throughout Indiana and Illinois. That lofty ranking for the Paducah-Cape media market is misleading. That market was created back in the days of analog. No one city was large enough for multiple stations, so one ended up in Cape, one in Paducah, and one in Harrisburg, IL. A triangle of 60+miles between them. They cover a lot of geography, but the population is very fragmented between 4 states. Folks in Union City, TN don't care about SIU or even Murray. Same in Southern Illinois about Kentucky. Not to mention we already have a school in this media market. The nice young sales rep for Channel 12 would always jump on the Top 100 market stuff to open her pitch, but our advertising response target was usually no more than 40-50 miles from an office. We got much better results in Peoria, Evansville and even Terre Haute, where there is so much more population centered around the core of the market. That spread out market only matters if your pushing a national product like Coca-Cola.

[MVCBeat]

I took a break from covering the MVFC to talk about the addition of Belmont and why I think Murray should be next. Take a look if you'd like! Have a great one!

https://www.missourivalleybeat.com/post ... rray-state

[Barkeep1967]

Hearing you might want to hold off for Murray. They don’t have the votes

[smidge34]

It may be a large area but people determine market size, not cows. Your market being adjacent to other bigger markets isn't much relevant. I support Murray State's invitation because on the whole the positives outweigh the negatives but let's be honest about Paducah.

You mean like how Valpo is adjacent to Gary, Indiana? Valparaiso is hardly anything special either. I've been to Paducah and it's around the same size as Peoria.

Paducah is nowhere near the size as Peoria. Peoria is similar in size to Evansville and Springfield.

I am a big supporter of Murray in the MVC. With that said, you can't deny market concerns. I used to buy television advertising for company branches throughout Indiana and Illinois. That lofty ranking for the Paducah-Cape media market is misleading. That market was created back in the days of analog. No one city was large enough for multiple stations, so one ended up in Cape, one in Paducah, and one in Harrisburg, IL. A triangle of 60+miles between them. They cover a lot of geography, but the population is very fragmented between 4 states. Folks in Union City, TN don't care about SIU or even Murray. Same in Southern Illinois about Kentucky. Not to mention we already have a school in this media market. The nice young sales rep for Channel 12 would always jump on the Top 100 market stuff to open her pitch, but our advertising response target was usually no more than 40-50 miles from an office. We got much better results in Peoria, Evansville and even Terre Haute, where there is so much more population centered around the core of the market. That spread out market only matters if your pushing a national product like Coca-Cola.

Paducah’s TV market is ahead of Evansville in the link I posted, if you’re interested in facts.

[SalukiWorld]

Paducah’s TV market is ahead of Evansville in the link I posted, if you’re interested in facts.

Murray, KY is in a Micro Statistical Area (MSA)

[Mikovio]

I didn’t know Evansville was under consideration. We looking to take USI??

The 2021 expansion candidates are in places like Dallas, Milwaukee, Nashville and (apparently) Boston. Paducah just isn’t up there, sorry. No need to get snippy.

[SalukiWorld]

I didn’t know Evansville was under consideration. We looking to take USI??

The 2021 expansion candidates are in places like Dallas, Milwaukee, Nashville and (apparently) Boston. Paducah just isn’t up there, sorry. No need to get snippy.

Paducah is about an hour from Murray, KY too. Even Carbondale has WSIL nearby that gives full coverage to the Salukis.

I think what's also important is you're not getting into a new Bally Sports market too because I think Murray shares with Belmont's market (Bally Sports South), if not they'd be in SIU's St Louis market (Bally Sports St Louis). If you add Milwaukee (Bally Sports Wisconsin), Northern Kentucky (Bally Sports Ohio), UT-Arlington (Bally Sports Southwest) you're getting yourself into a new market

[All-MVC Fan]

Not adding Murray State would be a mistake of gargantuan proportions. Markets are great, but if the basketball is crap, it will be a net loser.

But university presidents are generally morons of the first order. So nothing will surprise me.

[SalukiWorld]

Not adding Murray State would be a mistake of gargantuan proportions. Markets are great, but if the basketball is crap, it will be a net loser.

But university presidents are generally morons of the first order. So nothing will surprise me.

There's a football aspect to adding Murray State as well