by MoValley John » April 2nd, 2012, 11:00 am
Begin immediately tracking the viewership of all Valley games streamed on ESPN3. Collect as much demographic infkrmation possible from those streaming viewers. Quantify realistically the value of that viership. Develop your own streaming platform for the Valley and sell it. Promote the new Valley network at every Valley sporting event, be it basketball, soccer, football, baseball, Shocker bowling or MSU Handball. Concentrate network affiliation with Fox Sports Midwest and every regional Fox Sports network within the Valley footprint. Parlay that into a few Fox Sports national games on their network and assist in any way to build a presence for college basketball on Fox. Take any bone that ESPN is willing to throw, but clearly ESPN doesn't care about the Valley and the current contract isn't working to promote the Valley. Dump BB at the end of this contract and move forward.
As it is, college basketball is ESPN and CBS. Every network would love a piece of the pie, But ESPN and CBS have a stranglehold on it. Outside of those two, Fox controls most regional broadcasts, BCS and midmajor. Fox would love to be able to do national games, but ESPN and CBS hold all of those rights. If the Valley could or would dedicate themselves to assisting Fox enter the national scene, Fox would help the Valley build its brand, nationally. This is way over simplified, but paired with the CAA, MWC or WCC, the Valley is a good enough conference and has a large enough footprint to be a part of Fox if they entered the national broadcast game. If successful, this could lead to possibly snagging a weaker BCS conference, like the PAC, to join in the Fox programming.
This would be a game changer. I don't see this ever happening because no conference wants, or has the guts to give up ESPN. A great idea, however, and if it happened, the Valley would suddenly become big time.
There are three rules that I live by, never get less than 12 hours sleep, never gamble with a guy who has the same first name as a city and never get involved with a chick with a tattoo of a dagger on her body. Stick to that and everything else is gravy!